Photo I shot as part of documenting trades of Nuevo Laredo.
In the Mexican side of the US-Mexico border there’s a niche for young girls as dancers at gas stations or convenience stores. Usually known as edecanes, these girls usually work during weekends. Just before the sun sets one can see them getting ready with their huge speakers and strident music.
Many dancers represent a certain brand, beverage, or beer, although generally they are present to pull customers to that particular convenience store. Does it work? Who knows, because people have to go to convenience stores anyway — don’t they?
This culture of girls dancing in the streets with few clothes — literally — does not exist in Central Mexico or Mexico City. Habits and way of seeing things do change from region to region here in Mexico (just like the American South is so different from say, the West Coast).
Mexican girl dancing at gas station. Copyright 2013. Miguel Omaña.